“A designer without a sense of history is worth nothing.” – Massimo Vignelli
The Rebrand Florence project involves myself and several other Shoals area graphic designers. As creatives, we constantly need to improve upon and practice our skills. One fun way we are doing that is with the “Rebrand Florence” Instagram project. The Rebrand Florence project began last year on January 1st, 2014 and featured 17 local designers who posted a total of 195 Instagram posts over the course of 10 months. Each of the 17 designers had two weeks to come up with a new sample visual identity (brand) for the city of Florence. They posted pictures to Instagram throughout their entire design process.
The city of Florence, Alabama has been around since 1818 and is very rich with history. That history remains very important to the citizens here, which is something we learned during last year’s Rebrand Florence efforts. This year, in 2015, we want to embrace that local history and take the Rebrand Florence project in a slightly different direction. Continue reading Revitalizing Rebrand Florence for 2015
Brandice Senecal is a Certified Labor Doula, and trained Postpartum Doula. She came to me looking for a logo to help her stand out as an expert in the field. I also consulted her in setting up her own WordPress blog and website.
Continue reading Nola Monterey, Certified Labor Doula
Shoals Products was in search of a versatile logo that appealed to the specific demographic that they were targeting. Conveying siding and/or shutters, the bold solution to their needs helps them stand out above the competition.
Continue reading Shoals Products
When immigration attorney, Elizabeth Hawkins, needed a logo for her law group, I worked closely with her to develop a design with a mixture of both modern and traditional use of type. The mark itself is an obvious “H”, and a closer look hints toward a more abstract representation of a bridge, and also acting as a shadow for the “H”.
Continue reading Hawkins Law Group
When the City of Florence announced a contest to name and brand their upcoming mobile smartphone app, I jumped at the chance to give something to the city that was well designed. Surprisingly, with my wife’s helpful eye, we won the contest and were recognized at the City Council meeting.
Download the app to your phone.
Continue reading Florence In Touch – A City’s App
When Immigration attorney, Kati Ortiz, opened up her own law office in Seattle, Washington, she hired me to design a unique logo that would appeal to her diverse clientele. Full disclosure: This is my sister
Continue reading Ortiz Law Office – Seattle
Edgemont United Methodist Church needed a modern, up-to-date replacement for a logo they had been using for years. Playing off their very unique A-frame sanctuary, the new Edgemont logo has become a timeless classic.
The purpose of MVP Shoals is to serve as a support system to nonprofit organizations as well as a liaison between the agencies and community in order to enhance service involvement in the Shoals. They needed an impactful logo that conveyed the strength and importance of their mission.
An organic composting startup in Florence, Alabama came to me for an attention-getting logo that would visually show the company’s mission.
Continue reading Waste Not Organics
The client wanted the boundary outline of Lawrence County, Alabama incorporated into the logo in some way. We took that shape, as well as an adult hand reaching up to help a child’s hand and created quite a wonderful mark for the Lawrence County CPC.